SWOON

strategic brand + marketing agency
for premium consumer brands

hey, we're swoon

We help brands refine
                    , messaging, and direction — so growth                        instead of competes.

We help brands refine
                    , messaging, and direction — so growth                        instead of competes.

compounds

positioning

Growth often creates more
          — not
more alignment.

Growth often creates more              — not more alignment.

As brands scale, messaging dilutes, decisions multiply, and marketing becomes reactive. The issue isn’t execution. It’s fragmentation at the strategic level.

activity

We work with brands to          the             that sit
            growth.

We work with brands to
         the                 that sit
                growth.

WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  
WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  WHAT WE DO  
Across the key areas where growth pressure starts to show up, we align the strategic layers that shape how your brand is launched, positioned, priced and experienced in market.

shape

decisions

beneath

We define how your brand wins — clearly and credibly.
Premium that’s defensible, not decorative.

Positioning & value proposition
Price architecture & premium justification
Category logic and competitive framing

Brand Positioning & Pricing

Product & Portfolio

We help brands make smarter product decisions early.
Less guesswork. Better margins.

Hero products vs supporting SKUs
Assortment planning & launch sequencing
Bundles, sets, and AOV strategy

Marketing & Messaging

We create clarity upstream so execution is clean downstream.
Messaging becomes a conversion system, not a guessing game.

Awareness-stage messaging (TOF / MOF / BOF)
Objection mapping, proof, and narrative logic
Messaging guardrails for creatives and teams

Go-to-Market & Launch

We define what matters now — and what waits.
Momentum without chaos.

Launch and relaunch strategy
Priority decisions vs distractions
Focused roadmaps teams can actually execute

Ecosystem Oversight

Not just 'high-level thinking'. This is complete oversight of every single part of your business and marketing ecosystem. The result? Removes decision fatigue. Leverages ROI. Compounds Growth. 

Decision support and clarity filtering
Alignment across internal teams + external partners
Maintaining strategic coherence as you grow

This is                  strategy, focused on             ,
not deliverables.

This is                  strategy, focused on                ,
not deliverables.

START A CONVERSATION

upstream

decisions

Don't Just Take Our Word For It

~ Lululemon

$220m Category Ownership → $1b+ growth contribution

End-to-end ownership of a core women’s apparel category across 350+ stores, contributing to the expansion of a $1B+ bottoms business through disciplined product, pricing, and assortment strategy.

Don't Just Take Our Word For It

~ French Connection  Australia

Department Store Expansion → +14% Category Growth

Led strategic product assortment and positioning to support expansion into department store locations, driving an additional 14% growth across womenswear.

Don't Just Take Our Word For It

~ Lululemon

+48% growth in core franchises through silhouette & size strategy

Unlocked growth in core styles by expanding silhouettes, rises, inseams, and size ranges — driving +48% growth in a single season and improving category depth and accessibility.

Don't Just Take Our Word For It

~ Lululemon

Market-specific product strategy for APAC expansion

Oversaw Asia-Pacific market adaptation — including sizing development, capsule collections, and fit standards — supporting regional market entry and performance.

Don't Just Take Our Word For It

~ Lunaa

new brand launch → $110k in 6 months

Defined brand positioning, core messaging, and go-to-market focus for a new wellness consumer brand, resulting in $110K in revenue within the first six months post-launch.

A message from  our Founder



We don’t advise from a distance. We immerse ourselves in the brands we support, intricately building relationships with the founders and teams — present in the thinking, invested in the outcomes and holding the strategy steady when things feel complex, uncertain, or high-stakes.

Yes, experience and results speak for themselves, but what ultimately matters more is who you trust to sit with the decisions, who you can think out loud with, and who can hold both the vision and the reality at the same time.

That's what Swoon is here for.



~ Louise

Swoon exists for brands that want more than strategy on paper — for those who want a partner in the room who understands the weight of the decisions, the nuance of the brand, and the long-term stakes behind every move. 

STRONG BRANDS

CLEAR STRATEGY

STRONG BRANDS

CLEAR STRATEGY

Get in touch

strategy first

growth follows

If you’re setting direction for the next phase of growth, let’s talk.

scale through